Paula Scher

Paula Scher is a graphic designer and she work on many areas of distinction. Such as identity design, packaging design, publication design, environmental graphics. She has been at the forefront of graphic design. Scher creates images that speak to an audience with emotional impact and appeal. I like the way of using the structural system of the word in her art works. Her designs are simple and focused but it very attract the viewer's eyes by using the system of visual organization. Through her works, I have learn alot of new thing and I will using it in my design.

In a first image, Paula Scher has designed a new identity and promotional campaign for the New York City Ballet. Set in the font DIN, the logotype appears stacked and layered, like buildings staggered in the skyline, with a degree of transparency that echoes the visual texture of the cityscape. The palette is composed of black, white and silvery grays, in the way that the buildings of New York can sometimes appear.

In the second image, Paula Scher's work has used the visual structure techniques, which are clear to show, using solid colors and works angles and sized text to become part of the image as well. These colors used to create the posters are bright and contrasting making it eye-catching to people viewing and passing by wherever there location is set.

In the last image, It recreating a map of Europe by using colors and typography, re-arranging words with rotation and size, while being smart about her work and making up the countries from cities and their names. Although very smart, her eye-catching and entreating work would not be able to be used for navigation purposes. Which I’m sure she didn't intend anyway.

In conclusion, I really like her job, because all of her designs have sense. The designs are playful, colorful, and when you are looking at her final work, you are suddenly full of energy. In my opinion these vivid colors give you nice feeling and good mood.