Paula Scher

Paula Scher is a graphic designer and she work on many areas of distinction. Such as identity design, packaging design, publication design, environmental graphics. She has been at the forefront of graphic design. Scher creates images that speak to an audience with emotional impact and appeal. I like the way of using the structural system of the word in her art works. Her designs are simple and focused but it very attract the viewer's eyes by using the system of visual organization. Through her works, I have learn alot of new thing and I will using it in my design.

In a first image, Paula Scher has designed a new identity and promotional campaign for the New York City Ballet. Set in the font DIN, the logotype appears stacked and layered, like buildings staggered in the skyline, with a degree of transparency that echoes the visual texture of the cityscape. The palette is composed of black, white and silvery grays, in the way that the buildings of New York can sometimes appear.

In the second image, Paula Scher's work has used the visual structure techniques, which are clear to show, using solid colors and works angles and sized text to become part of the image as well. These colors used to create the posters are bright and contrasting making it eye-catching to people viewing and passing by wherever there location is set.

In the last image, It recreating a map of Europe by using colors and typography, re-arranging words with rotation and size, while being smart about her work and making up the countries from cities and their names. Although very smart, her eye-catching and entreating work would not be able to be used for navigation purposes. Which I’m sure she didn't intend anyway.

In conclusion, I really like her job, because all of her designs have sense. The designs are playful, colorful, and when you are looking at her final work, you are suddenly full of energy. In my opinion these vivid colors give you nice feeling and good mood.

Self Expression Poster

Concept

The graphic design is a huge domain, there are many different type in the graphic design. Because the cover is one of important thing for a book, it attract people and make them to buy it. So I decided to design a cover for book and the type of book I chose that is horror fiction books style. Because the style is the horror fiction book, so I want to make something overcast and scary. Therefore, I used vampire to create my cover. 

In my self expression poster, I used the closure principle of Gestalt law to create the poster. The elements of the poster include female vampire, dripping blood and the paint textures. The analogous colors that are black, grey, dark grey and red color  were used to make the poster more horror and overcast. In addition, I used the modular and random of visual structure to organize the words of the poster. 

Self Expression Poster Concept

The graphic design is a huge domain, there are many different type in the graphic design. Because the cover is one of important thing for a book, it attract people and make them to buy it. So I decided to design a cover for book and the type of book I chose that is horror fiction books style. Because the style is the horror fiction book, so I want to make something overcast and scary. Therefore, I used vampire to create my cover.

In my self expression poster, I used the closure principle of Gestalt law to create the poster. The elements of the poster include female vampire, dripping blood and the paint textures. The analogous colors that are black, grey, dark grey and red color  were used to make the poster more horror and overcast. In addition, I used the modular and random of visual structure to organize the words of the poster.

Self Expression Poster Moodboard

Self Expression Poster Mindmap

Visual Structure

Postcard Design

Mind map & Mood board

Font Design Poster

Font Design Name

3 font like and dislike

Like

Baskerville

This font look like a transition typeface that falls somewhere between classical and modern typefaces. It has more contrast between the thick and thin strokes of the letterforms, as well as sharper serifs and a more vertical axis to rounded letters. The characters are also more regular, and the rounded strokes are more circular.

Bickham Script Pro

This is excellent font for formal, elegant designs, especially those reminiscent of its origin in the 18th century. It also includes a number of OpenType features, including discretionary ligatures, swashes, superscripts, stylistic alternates, and cast-sensitive glyph connectors. The contextual changes that occur to the characters as one types make it an especially versatile typeface, and improves the designs effortlessly.

Bodoni
It is a modern serif typeface, with high contrast between thin and thick stroke weights, and a slightly condensed shape. It is well-suited for use in modern designs where a serif typeface is desired. It’s a great serif for use in headlines and subheads.

Dislike

Goudi Stout

This font is lack of small letters, distorted serifs, extremely hard to read “S” and “G”; letter “Q” looks like the number 2. These characteristic make Goudi Stout inappropriate for use on standard identity materials.

Viner Hand

When in comes to scripts or handwritten fonts, the messier the better you’d think. Although Viner is not one of the most complicated and is hard to read scripts, there are a few thing about it that make it quite unsuitable for use: pretty sharp letters, too long tail of the small “d”, strange “q”, doesn't look natural and handmade.

Curlz

Curlz is also one of the fonts, resented by designers. Absolutely generic, too thin and hard to read if kerning not applied properly ; too whimsical.  Relatively suitable for kids’ clothes brands, cupcake bakeries or baby shower invitations. Unsuitable for everything else.